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The book still remained untitled. Realizing that it needed to be a really good one, both authors began meditating on a winning title for an hour each day. Jack visualized the image of his grandmother's chicken soup and remembered how she told him it would cure anything. This book would have the same healing powers as that soup, but not for the body - for the soul. Thus, the book's best-selling title was born, Chicken Soup for the Soul!
In the first month alone, thirty-three of New York's biggest publishing houses turned down. Jack and Mark’s manuscript and in total, they were rejected by 140 publishers.
To top it off, their agent said, "I can't sell this book - I'm giving it back to you guys."
In 1992, Jack and Mark attended the American Booksellers' Association Convention. There, they went from booth to booth talking to editors and sharing their vision of how their book would uplift humanity by helping people open their hearts, rekindle their spirits and give them the courage to pursue their dreams. They left a copy of their manuscript with Peter Vegso, President of Health Communications, Inc. who caught the spirit of the book and soon agreed to publish it.
The first Chicken Soup for the Soul books were published on June 28, 1993, and had become a Christmas favourite by the end of December. People who bought one book returned to buy five more copies as Christmas gifts. Word of mouth soon led to a groundswell of popularity. To meet the demand, the publisher had to subcontract printing.
By April of 1994, Chicken Soup for the Soul had made some of the bestseller lists and by September it had hit the bestseller lists of The New York Times, The Washington Post, Publishers Weekly and USA Today, as well as all five major lists in Canada.
In 1995, Chicken Soup for the Soul won the prestigious ABBY (American Booksellers' Book of the Year) Award based on the books that booksellers most enjoyed recommending to bookstore customers. Later that year the book won the "Book of the Year" award from Body, Mind & Soul Magazine.
In 1996 A Second Helping of Chicken Soup for the Soul won the "Story Teller World Award" for the best anthology of stories. In addition, Chicken Soup for the Soul was the winner of the American Family Institute's "Non-Fiction Literary Award."
Jack Canfield and Mark Victor Hansen hold the prestigious title of "The Best-selling Authors of the Year" by USA Today for both 1997 and 1998, selling more books during these two years than any other authors in America.
With 80 million copies sold, 65 titles and 37 languages, Chicken Soup for the Soul has made international publishing history. One or more titles in the Chicken Soup for the Soul series have been on the New York Times bestseller list in the "How to/Advice/Miscellaneous" category consistently. At one time or another there have been at least eight Chicken Soup for the Soul titles simultaneously in the top fifty on the USA Today best-selling books list.
In 1998, Chicken Soup for the Kid's Soul was voted "Favourite Book of the Year" for the Nickelodeon Kid's Choice Awards. Jack Canfield and Mark Hansen hold the record in The Guinness Book of World Records for having the most books on the New York Times bestseller list at one time; seven books on May 24, 1998.
Jack Canfield still keeps a framed copy of A Million-Dollar Cheque written to him by his publisher.
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Of course, Jack didn’t stop there, he used the same method to try to attract $1 Million.
