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Mike Dooley's TUT
Totally Unique Thoughts...
The Secret Teacher, Mike Dooley
And The TUT Adventurers Club
Mike Dooley didn't know what he was going to do. He quit his job at Price Waterhouse. He left the company, his security, and his home. He went to Orlando and sat there, lost and confused, waiting for direction. None came.
Meanwhile, his brother was making some money from royalties on a few t-shirts he had designed. So Mike, his brother, and later their mother, went into the t-shirt business. They called their business TUT, for Totally Unique T-shirts. Everyone from Disney to Macy's bought and sold them. Within ten years they sold more than one million shirts. Life was good.
As the market began to change, and major buyers began to make their own t-shirts, the family decided to stop business. The artistic brother began a career as an actor and comic. The enterprising mother, who had already written two books, began a full-time career as a writer. Mike decided to buy out the family business, which by that time had come to be known as "Totally Unique Thoughts", and run it himself.
The most popular t-shirts had always been the ones with inspiring or spiritual sayings, so Mike decided to offer a Monday Morning Motivator by
e-mail to TUT’s loyal list of followers.
The Monday memos were usually poems. His list was originally just several dozen people, those
who had signed a guest book in their stores,
but his band of followers at the time the stores closed was up to 1,000 names. Instead of writing to these people with an opening that said, "Dear loyal t-shirt customer...," Mike decided on a more unique approach.
He created an the TUT Adventurers Club and Mike's Monday Morning Memos caught on. People loved the inspiring weekly poetry and his subscriber base grew to 3,000 names.
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